Director of Marketing Transformation & Capabilities, Verizon - Lorraine Schumacher is Director of Verizon's Marketing Transformation & Capabilities, a function of the CMO organization. In this role, she is responsible for transforming the effectiveness of Marketing Capabilities (Skills, Process and Tools) across all of Verizon. Schumacher is based out of Verizon's corporate headquarters in Basking Ridge, N.J.
In her most recent role as Director of Customer Business Intelligence, Schumacher was responsible for operationalizing the development of vital intelligence pertaining to voice of the customer, voice of the employees and shareholders, which directs, focuses and feeds the company's transformative efforts.
Schumacher began her career in the wireless industry in 1994 as a Retail Store Manager with Bell Atlantic Mobile. Since then, she has held a variety positions in Marketing, IT, Product Development and Customer Service. When Verizon Wireless was formed in 2000, Schumacher was named Director - Area Client Account Management in IT, where she oversaw the Program Management of 14 billing system conversion across 22 regions. She went on to serve as Executive Director in Wireless Product Development.
Immediately prior to her move to Verizon's corporate offices, Schumacher was Director of Customer Service Operations, where she focused solely on Transformation Initiatives.
Schumacher holds a Bachelor of Fine Arts (Music Performance) from Baldwin Wallace College Music Conservatory, in Berea Ohio.