CXPA Member Blog

Customer Experience Teamwork: How to Get In-Tune

By Lynn Hunsaker,CCXP posted yesterday

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Customer experience teamwork is like a musical instrument. An out-of-tune piano or violin may be a vibrant memory of a poor user experience you've had. Every one of the strings and keys must be in-sync, no exceptions. And so it is with every one of the groups in your company that is managing part of the end-to-end customer experience. CRM, VoC, UX, FCR, NPS, DX, and so on — it’s more than alphabet soup. 1 They’re all parts of a whole. Business results show strong correlation with your coordination of customer experience management methods. 2 Likewise, c ompanies that foster communication or centralized oversight among managers of different types of customer ...

CX Day Sneak Peek--Learn What's in Store

By Gabe Smith,CCXP posted 2 days ago

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Wondering what CXPA has in store to help celebrate CX Day on October 5th? CXPA's CEO Greg Melia, CAE, Marketing & Sponsorship Manager Joy Wedge, and Content Manager & Associate Director Gabe Smith, CCXP went live this week to discuss plans for the day. Highlights include: 10 regional panels --CXPA has convened over 50 CX professionals from around the world to contribute to 10 unique panel discussions focusing on CX successes in Africa, Asia, Australia, Brazil, Canada, Europe, Latin America/Caribbean, the Middle East, the U.K., and the U.S. To see the full calendar of events and to register for an event in your region, visit cxday.org Celebrating ...

CXPA Need to Know for the Week of September 27th

By Joy Wedge posted 3 days ago

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CX Day Regional CX Panels On CX Day, Tuesday, October 5th, we are excited to talk with CX leaders in 10 different regions throughout the globe. We will explore successes of CX pros achieved in various regions and what they are excited about in the year ahead. Kick off CX Day 2021 with CXPA's Gabe Smith, CCXP, and amazing CX leaders from Africa, Asia, Australia and Oceania, Brazil, Canada, Europe, Latin America, the Middle East, the U.K., and the U.S.. Learn more and register at cxday.org . Celebrating 2021 Impact Awards Finalists We are excited to announce 21 customer experience (CX) professionals as ...

2021 CX Impact Awards Finalists Announced – Winners Revealed during Global CX Day Celebration

By Gabe Smith,CCXP posted 3 days ago

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This press release appears at https://www.prweb.com/releases/2021_cx_impact_awards_finalists_announced_winners_revealed_during_global_cx_day_celebration/prweb18212650.htm The Customer Experience Professionals Association ( CXPA ) announces 21 customer experience (CX) professionals as finalists for the annual CX Impact Awards. The CX Impact Awards recognize the impact individuals play in advancing customer experience in three categories: advancing overall customer experience in their organization; improving diversity, equity, and inclusion outcomes in their organization; and advancing the CX profession. The winners of these esteemed awards will ...

When Customer support is the problem

By Nicholas Zeisler,CCXP posted 4 days ago

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Nothing is 100%. Things fail, products break, even very important services go dark from time to time. A Customer who expects and demands perfection is certain to be disappointed pretty often, and in fact is being somewhat unreasonable, if you ask me. With this understood and its obvious importance, then, why is Customer Support so often the place where CX takes the hardest hit? Surely some Customers are emotional or freaking out when something doesn’t go right. But for the most part, people understand that accidents happen and we live in an imperfect world. As upset as a Customer may be, when they call in needing support, they’re likely entering with ...

Futureproof: Customer Service with a Human Touch

By Martha Brooke,CCXP posted 5 days ago

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Is human connection a pillar of your brand? Are your people central to your company's core values? If so, your customer service should be staffed by employees who know how to add a human touch. Otherwise, your customer service will undermine your message and leave customers feeling you’re conflicted and out of sync. What it Means to Have a Human Touch But what exactly does the human touch mean? In his new book Futureproof: 9 Rules for Humans in the Age of Automation , New York Times columnist Kevin Roose provides lots of clues. His goal is to pinpoint those attributes that separate our intelligence from AI and, in doing so, show how we can ensure ...

CXPA Need to Know for the Week of September 20th

By Joy Wedge posted 9 days ago

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Help Us Create a Social Media Buzz for CX Day If you’re a company or individual celebrating CX Day, we invite you to share your virtual event screenshots, boomerangs and videos on your social channels, and tag us. We can’t wait for you to join us in creating a social buzz on Twitter , Instagram , Facebook , and LinkedIn ! See a toolkit with additional graphics and sample social posts below. Download Company Social Media Toolkit Download Individual Social Media Toolkit Celebrating Career Successes in August Want us to celebrate your career accomplishment? We want to hear from you--just fill ...

From Transaction to Transformation – the Role of the Chief Customer Officer in Driving Sustainable Growth

By Amy Shioji,CCXP posted 10 days ago

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Many organizations now appoint Chief Customer Officers (CCOs) with the goal of continually improving and delivering a better experience for customers. While well-intentioned, this experiential and journey-level focus does not go far enough. Organizations often focus on transactional customer experience (CX), creating operational scorecards that chart progress against key experience tactics, and yet, customer and employee perception does not markedly improve. When CX becomes a transactional effort, operating areas prioritize siloed fixes while systematic issues are often not addressed or prioritized due to misaligned goals, responsibilities, or decisions. ...

For CX success, re-evaluate your purpose

By Nicholas Zeisler,CCXP posted 11 days ago

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May I offer a modest suggestion about CX? Here it is: The purpose of Customer Experience as an endeavor (a department, a practice, a field of study, etc.) is to improve the alignment between what your company says it’s all about (call it mission/vision, corporate values/principles, or simply Brand Promise) and the experience your Customers have when they interact with your brand. Notice that there’s no mention in there about revenues, sales, or market share. That’s on purpose, because the more I think about the “ ROI of CX ,” the more I realize that we in CX are writing checks that the Customers’ experiences alone (no matter how awesome they ...

CXPA Need to Know for the Week of September 13th

By Joy Wedge posted 17 days ago

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Survey: The Business Case for Empathy in CX Alida, Bodine & Co., and the CXPA would like to learn more about your perspectives and experience with customer empathy in this survey . If you choose to take this survey you can opt in to be entered into a drawing to win a copy of Outside In: The Power of Putting Customers at the Center of Your Business signed by Kerry Bodine. Thank you for sharing your views about this important topic. Please take survey here . Introducing CXPA's New Volunteer & Workgroup Manager Nicole Dumont arrived at CXPA with a background in international association volunteer ...

Better than NPS? Brand Alignment Score

By Nicholas Zeisler,CCXP posted 17 days ago

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I’ve written previously about how silly things like Net Promotor Score’s ‘Likelihood to Recommend’ question can seem. I think, generally, that comes more from a place of complacency than downright lunacy. It’s more likely people are asking questions like that less because they’re off their rocker than simply because, well, that’s what everybody is asking. So the solution to such groupthink, I think, is to start… thinking . I really dig Simon Sinek and of course we’ve all heard his mantra to Start With Why . So let’s pull that thread a bit: Why are you asking your Customers anything in the first place? Why are you engaging their feedback? ...

On the Move--Celebrating Your Career Successes in August 2021

By Gabe Smith,CCXP posted 17 days ago

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Want us to celebrate your career accomplishment? We want to hear from you--just fill out this form . Here are some CX pros who were on the move in August: L-R: Friederike Niehoff, CCXP --Manager, Customer Experience at SwissSense Camila Ochoa Piriz --Customer Excellence Analyst at VTEX Samantha Marks --Head of Customer Experience at Snow Joe + Sun Joe Ashutosh Karandikar, CCXP --Head of CX Services and Consulting, APAC at Alida Edward Hobart, CCXP --Vice President of Customer Experience, Arcules Kat Stroud, CCXP --Sr. Director, CX Consulting at Confirmit Elly Domene, CCXP --Vice President, Global Customer Experience at SES Satellites Jennifer ...

The possibly hidden CX subtext in ABBA's 'I Still Have Faith In You'

By Mr. Shane Schick posted 17 days ago

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This article will be posted on 360 Magazine but appears here first as a courtesy to CXPA members. Let’s get one thing straight right off the bat: when I hear “Dancing Queen,” I usually want to run screaming from the room. I can tolerate “Take A Chance On Me,” but only for its kitsch value. Never would I describe myself as even a casual ABBA fan. That changed, however, when I was working at home alone, minding my own business with Spotify’s “New Music Friday” playlist (even though it was a Tuesday). I gradually became aware of a lilting, reflective but decidedly hopeful song that couldn’t have been in starker contrast to the tracks from Drake’s new ‘Certified ...

How Customer Experience Excellence is a Team Sport

By Lynn Hunsaker,CCXP posted 21 days ago

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When people look at an end-to-end customer journey map, the severe need for extensive collaboration is obvious. Regardless of your awesome VoC, CRM, UX, DX, CS, NPS, etc., your company’s customer experience will always be fundamentally robust or risk-prone per the degree of collaboration in-play across support functions, lines of business, and geographies. Imagine your company as a sports team, such as volleyball, soccer, hockey, basketball, or football: does the whole team truly pull together, have one another’s backs, share opportunities and show your opponents and fans you’re a well-oiled machine ? If not, observant fans, opponents, and team members can ...

Introducing CXPA's New Volunteer & Workgroup Manager

By Nicole DuMont posted 23 days ago

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Hi, I’m Nicole…CXPA’s new Volunteer & Workgroup Manager! I’ve met some of you already but for those that don’t know me, I’d like to share a little about myself. I arrived at CXPA with a background in international association volunteer management and extensive experience in working with cross-functional teams. I’m excited to have a continued opportunity to work with a global membership and engage with a talented, dedicated group of volunteers, network leaders, and CCXPs, as well as work towards a continued enhancement of the CXPA community through our online platforms and member-organized events. Today, everyone is busy in both their professional and personal ...

CXPA Need to Know for the Week of September 6th

By Joy Wedge posted 24 days ago

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CX Day Media Resources CXPA is excited to celebrate CX Day with you on October 5th! Our theme this year is CX is a Team Sport. This year we celebrate the impacts customer experience professionals make while working together as a team. If you are planning to host a CX Day celebration with your team or organization, stay tuned to resources and get our email updates by completing this form here . See Themed "CX is a Team Sport" Graphics here Survey: The Business Case for Empathy in CX Alida, Bodine & Co., and the CXPA would like to learn more about your perspectives and experience with customer ...

Let's ask better questions

By Nicholas Zeisler,CCXP posted 25 days ago

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With text analytics and artificial intelligence and sentiment analysis, technology has really moved us into a new world of possibilities when it comes to understanding our Customers’ feedback in a variety of formats. I’ve seen some pretty amazing uses of this new world of business analytics and high-level number-crunching. The way some software out there is able to analyze and synthesize even unstructured data is pretty mind-blowing. So why are we still doing VoC the same way? I wrote an article a while back that stressed the important rule that lawyers have to never ask a question you already know the answer to. The genesis of my thought there ...

The Sea and The Shore: How to Use a Prioritization Matrix to Drive Lasting Experience Improvement

By Barbie Fink,CCXP posted 30 days ago

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“I AM FOREVER walking upon these shores, Betwixt the sand and the foam, The high tide will erase my foot-prints, And the wind will blow away the foam. But the sea and the shore will remain Forever.” Now, more than ever, the opportunity presented to leaders within businesses across verticals is to truly understand customers’ changing needs and goals, to act on that knowledge quickly with innovation if needed, and to create positive, meaningful, and memorable experiences for customers. Relying on employees who are engaging directly with customers, having conversations, hearing the emotion in those customers’ voices, empathizing, ...

CXPA Need to Know for the Week of August 30th

By Joy Wedge posted 30 days ago

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Celebrate CX Day Tuesday October 5th This year we are excited to support, facilitate and highlight CX professionals on CX Day, Tuesday, October 5th. While we are not able to come together in person this year, we invite you to be involved. Please consider s haring your perspective on regional CX accomplishments and trends in this questionnaire . If you are planning to host a CX Day celebration with your team or organization, please let us know by completing this form here . Holiday Office Closing Announcement In observance of the Labor Day Holiday our offices will be closed at 2pm on Friday through ...

Why Customer Focused Employees are Key to an Organization

By Mr. Rajith Nair,CCXP posted 08-24-2021

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Organizations have Goals and Objectives ( OKRs ). They have KPIs ( Key Performance Indicators) to support the OKRs ( Objectives and Key Results ) and all these flow from the Top of the Organization. Employees at the bottom of the Pyramid are expected to Execute in a way that KPIs are always in the Green. This then most likely ensures that OKR’s are met. Leadership may very well be focused on Customer Needs but in most instances Employees responsible to deliver and are the face of the Organisation are not. This leads to a mismatch : What the Organisation wants to do Vs What it actually does. The Delivery functions and the functions which are Customer ...