CXPA Member Blog

CXPA Member Blog

This Blog features thought leadership from CXPA members and staff. All contributions are welcome!  Authors and commenters are reminded to adhere to CXPA's community expectations. Solicitation and direct selling are strictly prohibited, and CXPA has the sole discretion to remove any post for any reason.  For assistance with the CXPA blog, contact gabe@cxpa.org.

By posting to the CXPA blog, you contribute to advancing CX knowledge.  CXPA may share your post with the CX community through our online newsletter, social media, and other content channels.

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LinkedIn, Medium, tons of CX blogs and websites, including the Customer Experience Professionals Association (CXPA), Customer Think , and others, are all great sources of information for those looking to expand their knowledge and understanding of Customer Experience.  There are insights into specific tactical issues, organizational concepts and approaches, strategic thought leadership, and much more.  Given the robust nature of topics within CX, it’s vital to be out there consuming as much information from as many different sources as possible in order to keep up. It’s also helpful for you to share what you find.  These forums are a great source ...
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Now in its 10 th year, the Customer Experience Professionals Association’s annual CX Innovation Award is presented to organizations/brands that do not sell customer experience products/services that have implemented innovative and successful customer experience initiatives. As the industry association for CX, this award showcases significant achievements and developments in the profession. We take great honor in recognizing outstanding achievements by organizations across the globe. CXPA received award submission videos from around the world, and a global panel of Certified Customer Experience Professionals evaluated each entry to determine the extent ...
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How to prove the ROI of customer experience /Three ways to improve your CX pitch One of the biggest challenges for CX leaders is convincing other senior executives of the benefits of investing in developing a customer centric culture. We can all share anecdotes of companies who have built their success on keeping customers happy, but the key to getting executives on board with customer experience is to prove it helps the bottom line. Clearly communicating the financial value of your CX programmes is even more critical in the current economic climate with many companies looking at cost cutting measures. Here are three ways to use data to create a convincing ...
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Spring Brings New Volunteer Opportunities CXPA is full of opportunities to help advance the customer experience profession. There are several ways to help CXPA implement 2021 goals. Opportunities include activities to help fostering diversity and growth through inclusive interactions across the globe. As well as, c oordinating efforts to raise awareness and understanding of quality CX and more.  See new opportunities to help CX bloom here .  Coffee Chat: Diversity & Inclusion in Customer Experience Design Join this Coffee Chat with CXPA member Crystal D'Cunha to discuss strategies and best ...
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Atlanta native Gene Lee, CCXP , is a designer at heart. “CX professionals take interesting paths,” he says. “If you look at my career trajectory, it started in classical gra phic design and medical illustration. Over the years, my work has ranged from leading corporate branding to designing entire digital ecosystems with a number of fascinating brands, both in agencies as well as in-house.” Gene’s CX journey began in earnest at Scholastic, where, as Creative Director, he helped the organization begin to navigate the waters of digital transformation. “Scholastic was my first in-house job after working in agencies,” he recalls. “I started to see the ...
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Some people display a propensity to be “stickers,” that is to “stick” with companies they use, while others are prone to be “shoppers” and others yet tend to be “switchers.” To the extent marketers understand this predisposition, they can use such insights in targeting prospects, managing the customer experience and trying to influence consumer behavior to minimize churn.   A Thorn is a Thorn is a Thorn Churn. Defection. Lost Customers. Non-renewals. Lapsers. Turn-over. Call it what you will. The terms may vary (life insurance companies refer to “persistency rates”), but all companies face the problem, and the outcome is the same: breaks in the customer ...
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They’re young. They’re good looking. They represent a diverse mixture of genders and ethnicities. And, according to UserTesting, they offer the kind of hope we all need right now that the future of CX will be a bright one.  Earlier this week the San Francisco-based provider of customer experience software released what it described as its first annual CX Watchlist , which it said recognizes “the top 100 rising stars in customer experience-focused roles in organizations around the world.” Reviewing the CX Watchlist, however, was a somewhat odd experience. Though the first names, headshots and company each honouree works for were clearly displayed, they ...
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Let’s start today with a couple of anecdotal experiences: Anecdote 1:  It seems every time I pay in cash (who does that?), this happens:  The cashier, when returning my change lays the bills down in my palm, and then pours the coins over top of them.  This means that, to put the change away, I have to slide the bills out from under the coins (a la a magician with the table cloth out from under the glasses and place settings), put the change in my pocket, fold the bills with one hand, then fumble them into my wallet, all while trying to manage the bag of items I just bought.  Every time this happens, I'm reminded that a much more convenient way to receive ...
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Key performance indicators are important gauges of progress in customer experience management or any other endeavor. Employee engagement in balanced scorecards encourage 360-degree views of progress for a corporation or initiative. The scorecard typically covers several categories, for example: customer, financial, productivity, and competitive metrics. By linking these categories in a single view, managers may see linkages between these areas and make all-encompassing, better informed decisions. Of course, the selection of these metrics is quite important, to ensure a truly holistic view with meaningful linkages and subsequent high-quality decision-making. ...
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Spring has sprung! We hope that, as the calendar turns another page into April, your efforts to advance CX within your organization, deliver more value for your customers and clients, and turbocharge your career are in full bloom.  CXPA's event calendar is rapidly filling up as well. Each week, on the CXPA homepage , you'll find a weekly "Need to Know" post that provides details for webinars, live stream events, and local network virtual gatherings are taking place that week. These events offer insights into topics that are relevant to CX professionals today and are a great way to meet and network with others. But perhaps you want to dive even deeper ...
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Need Guidance? Our Mentorship Program is Now Open The CXPA Mentor Match program is designed to connect CXPA members for a one-on-one CX-focused mentorship. Mentorship is a proven self-development method that can help both mentee and mentor develop perspective, build confidence, gain new skills and knowledge, and further personal development and career goals. Learn More Here Spring Brings New Volunteer Opportunities CXPA is full of opportunities to help advance the customer experience profession. There are several ways you can help CXPA implement 2021 goals. Opportunities include activities ...

CX for SaaS

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I’ve done some work with some folks in the software as a service (SaaS) space and have lots of colleagues and friends who are also working there.  Whenever I talk with them about Customer Experience, I always chuckle when the conversation turns to the Voice of the Customer. Often when I think about SaaS organizations trying to get visibility into their VoC, I’m amazed by how overly complicated they make it out to be.  Surely survey results are valuable.  With a business model like SaaS, there are likely to be transactional opportunities for feedback when a Customer calls or reaches out for either service or support.  But there will also be relationship ...
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Happy April! As we welcome a new month and quarter, I am excited to share that CXPA is bursting with opportunities to truly advance the customer experience profession.  But, like great CX itself, a strong holistic team effort will be key to success. Here are a few current opportunities for you to help make CXPA's 2021 goals a reality:  Strengthening support for CX professionals at all career stages Together with CXPA Networks, we are seeking speakers to lead programs on the recently identified 16 top priority topics . Submit a proposal here .   CXPA members consistently cite mentoring as a top learning experience. Get involved here . ...
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Want us to celebrate your career accomplishment? We want to hear from you--just fill out this form . Here are some CX pros who were on the move in March: Top Row, L-R: Gary Batroff, CCXP : VP, North America Partnerships at Thunderhead Janelle Mansfield : VP, Customer Success and Experience at Gazelle.AI Catherine Jeppsen, Ph.D, CCXP : Sr. Data Scientist for CX at Github Bart Taylor : Chief Customer Officer at Protecta Insurance New Zealand Walter Andri: Chief Customer Officer at Highline Beta Bottom Row, L-R: Charlene Foley, CCXP : Chief Customer Officer at Hearful Morgan Meliski: Manager of Supporter Experience at Compassion International ...
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It never ceases to amaze me how some organizations just don’t get “it” yet. The “it” is a better customer experience.  Here are a few recent examples that exemplify my point.  A top seller of home security cameras sends two cameras in separate packages both with missing parts.    When I called to request the missing parts I was given two options:  1) they would send me the parts and I could expect them to arrive in 5-7 days or 2) I could go to their website, BUY the missing parts, and get them in 3-5 days. No offer to expedite parts to insure an quick delivery.  Next, I asked for a small credit to compensate me for the inconvenience.  The agent had to repeatedly ...
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CXPA is Seeking Passionate Thought Leaders CXPA accomplishes its work thanks to the time and talent contributed by passionate CXPA Volunteers. A variety of opportunities are available, including many activities that can be completed independently without the challenges of time zones or travel.  NEW! CXPA is currently seeking proposals from volunteer speakers willing to lead virtual programs on CX during 2021. To learn more about this opportunity,  click here .   Need Guidance? Mentorship Program is Now Open The CXPA Mentor Match program is designed to connect CXPA members for a one-on-one CX-focused ...
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Where a CX function is located within a company is a frequent discussion topic among CXers.  I’ve been thinking about this recently and, while obviously each company is unique and every situation different, it occurs to me that where a CX function resides isn’t nearly as important as is what it’s chartered to do. But if I could get all Simon Sinek-y here, naturally the greater question still, is the Why .  Let’s look at the charter of what your CX organization should be in the first place, then we can start to look at what difference it may make as to where it’s located.  The why should drive the what , and therefore, the where will really just ...
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It may be a trite and overused metaphor, but everyone knows what I am talking about: lost customers. Churn, defection, leakage – call it what you may, lost customers translate into lost value for a company. Lost customers represent lost profits and cash flow today and tomorrow, depressing the overall market value of the firm.    Some attrition is inevitable – customers die or go out of business, they move out of your market footprint, they no longer need certain goods or services. Most leakage, however, is defection; your now former customers are buying what they need from someone else. (Some commentators will say that the loss of unprofitable customers actually ...
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Last Chance: CX Innovation Awards  The annual CXPA Innovation Award is presented by CXPA to an organization that does not sell customer experience products/services and that has engaged in customer-focused innovation to solve customer challenges and enable organizational success. Nominations for this year's award are now open and   closing on  Sun day, March 28th . Nominations Are Open Here Mentor Match Program The CXPA Mentor Match program is designed to connect CXPA members for a one-on-one CX-focused mentorship. Mentorship is a proven self-development method that can help both mentee and mentor develop ...
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Diversity and inclusion have always been core to CXPA. These commitments have taken prominence this past year as CXPA members have asked that we take greater action.  We are proud, as Diversity Advancement Committee Chair, CXPA Chair, and CEO, to share what is being done to demonstrate a culture of inclusivity and belonging, where everyone is welcomed; diverse perspectives and approaches are embraced; and we advocate for customer experiences that improve people’s lives. During the past year, the Board has revised CXPA’s leadership structure and practices to increase opportunities for underrepresented groups to be heard and serve in leadership. CXPA Networks, ...