CX Day

A Look Back at CX Day 2024

CX Day 2024 was Tuesday, October 1, 2024. The CX Day theme was “Good CX delivers better outcomes for customers, employees and organizations.”  CXPA, together with leading customer-centric organizations and advocates from around the world, brought this theme to life by celebrating success stories and demonstrable facts that spotlight the real-world return on investment of customer experience as a business strategy. 

Save the date for CX Day 2025: Tuesday, October 7, 2025.

A Very Special Thank You to Our Sponsors

Please use the links below to visit a special CXPA landing page for each company including more information about these valued supporters of the CX profession and resources to help drive your success.

Platinum Sponsors: Medallia

Silver Sponsors: McorpCX,  Walker

Bronze Sponsors: JourneyTrack, Zendesk

CX Day Sponsor: Bond Brand Loyalty, Natter, Forethought

CX Day Quick Links

CX Day greetings from around the world

Individual CX Day greetings

Quick Links

As seen on CX Day

Official Web Link: cxpaglobal.org/cxday

Hashtag: #CXDay


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CX Day Webinars from Our Sponsors

AI in CX Made Easy: Key Strategies to Prevent Common and Costly Errors

Join us on September 30th at 3 PM ET for an exclusive CX Day webinar designed for CX leaders! Discover how to refine your AI strategy, avoid costly mistakes, and drive impactful improvements. Learn why AI agents trained on historical data outperform static workflows, how to enhance your AI with data-driven precision, and why outsourcing AI development can boost accuracy and CSAT by 40%. Plus, get proven best practices for seamless AI integration

On Demand

September 30, 3:00 PM ET

AI In Action for CX

Explore how Zendesk AI can revolutionize your self-service strategy and increase opportunities to automate more of your customer experiences.

On Demand

October 1, 10:00 AM ET

Elevating Customer Experience: The New E

An Elevated experience is now the expectation of loyalty program members today, and we’ll show you the data to prove it. Known as the leading Index to measure the quality of customer experience, we’ll build on Forrester’s 3 Es (Ease, Effectiveness, Emotion) and show you how to Elevate your Customer Experience (CX) to distinguish yourself amongst the competition.  

On Demand

October 1, 10:00 AM ET

Building Loyalty: How Top Brands Create Forever Customers with CX

The competitive landscape is fierce and customer loyalty is hard-fought — just one poor experience can be enough to turn a customer away, making CX vital to retention and growth. But there's good news: many exceptional brands have discovered how to curate experiences that set them apart. Hear firsthand from just a few of these brands for a candid discussion to celebrate CX Day 2024.

On Demand

October 1, 11:00 AM ET

Checking Our Pulse: How Does Your CX Program Compare?

Curious how your CX program compares to others? Join us on CX Day as we discuss insights from the CX Leader Pulse, a series of brief studies by Walker and CXPA, designed to help CX leaders benchmark their strategies. We'll cover the perceived value of CX, findings on CX governance and listening methods, practical ways to use the data, and how you can get involved.

On Demand

October 1, 2:00 PM ET

A Framework For Deciding When to Use AI in CX

Join our Founder & CEO Ania Rodriguez and Director of Product Dr. Christin Bowman as we present a strategic, journey-focused, inclusive framework for determining the optimal use of AI to enhance customer experience (CX), along with practical tips on implementation.

On Demand

October 1, 3:00 PM ET

Yet Another CX Metrics & ROI Chat: Because Apparently, We Still Need To Prove It

If you're in CX, you know the value it brings—but why is proving its ROI still a challenge? Join our webinar to explore the evolving CX ROI conversation, how to track the right metrics, and strategies to gain leadership buy-in. You'll leave with actionable tools to optimize your CX efforts and real-world examples of success. Plus, we’ll dive into trends like AI-powered CX tools shaping the future.

On Demand

October 1, 4:00 PM ET