Mission & Vision

During 2020, the CXPA Board and staff spent several months listening to members and reflecting on CXPA and its future. The consistency in feedback led the Board to adopt a sharpened focus and strengthened commitment to CXPA as an organization devoted to the success of CX professionals. Our new mission and vision statements reflect these commitments:

We support CX professionals to share, learn, inspire, and grow throughout their entire career.

Exceptional outcomes inspired by empowered CX Professionals.

The CXPA also developed and released a consensus-based definition of a CX professional.

A CX professional is a catalyst who enhances an organization's results by understanding, designing, and improving experiences across the entire customer relationship.