Betül is a customer experience consultant and founder of Elephant Istanbul, a customer experience and design consultancy company.
She works with various sectors including banking, automotive, insurance, on customer journey mapping and customer experience management.
She has 17 years of broad range of banking experience, including customer experience, sales, marketing, business development and product development. She was offered the opportunity to work on an international start-up bank as Head of Sales and Marketing for five years in Balkans.
She is co-author of Amazon Best Seller ‘Customer Experience 2’.
She is a design thinking specialist, professional executive coach, lean change agent, motivator a successful team builder.
Her passion is teaching clients where there is a will there is a way and discovering the right path reach magical corporate rewards.